Marketing Plan Assignment Example | Topics and Well Written Essays - 3500 words

Marketing Plan - Assignment Example The marketing objectives form the underlying base for the formulation of the 7Ps of marketing mix prepared for the product of Samsung Electronics. The report also includes an analysis of how the marketing strategies would be implemented in launching and marketing the Samsung Galaxy S2 in the market of the United States. The report is suitably concluded by an evaluation of the marketing strategies done in order to analyse and assess the expected impacts of the marketing strategies in the new market. The evaluation also includes an assessment of how the formulated marketing strategies can be profitable for Samsung Electronics and a short recommendation of how the marketing strategies can be improved for continued success. Samsung Group is a transnational conglomerate company of South Korea. It has its headquarters in Samsung Town in Seoul. The company has many supplementary and affiliated business among which most of them are under the brand name of Samsung and it is the largest business conglomerated in South Korea. In 1938, Lee Byung-chul founded the company Samsung. The company has diversified itself into many new directions like textiles, insurances, retail, food processing and securities. In 1960’s the company started its business in electronics industry. Samsung group was been separated into four business groups after Lee Byung-chul died in 1987. In 1983, the company started producing personal computers and in 1988 it started producing semiconductors and telecommunication devices and networks. Samsung was considered to be a producer of low end products that used to be cheap in comparison to the other costly Japanese products. The company was also known to produce reliable and products of high quality which made the company gain lot of popularity among the customers and also in the market. By the end of 1992,